- Case study to highlight company’s role in a high profile project
- Interviewed key stakeholders from the Missouri Department of Transportation and a contractor on the project
- Formatted into a PDF for distribution to potential customers
Earned Media
- Asphalt Pavement Magazine
- Better Roads – online (190,000 users/month) and in print (100,000 circulation)
- Civil + Structural Engineer – 64,000 views/month
- ForConstructionPros.com – 220,000 users/month
- Highways Today
- Roads & Bridges
- World Highways – online (26,000 users/month) and in print
