Digital Media Producer – LNP Media Group

September 2015 – November 2016 || Lancaster, Pennsylvania
  • Developed LNP’s first video strategy and set long-term and short-term goals
  • Directed & produced original video series, live video productions, & short social media videos in LNP’s in-house studio
  • Created scripts and produced graphics for original video content
  • Used analytics to guide video content production
  • Supervised a multimedia journalist’s video production

Content Data Analyst – LNP Media Group

October 2014 – August 2015 || Lancaster, Pennsylvania
  • Developed reports daily, weekly and monthly to track website growth
  • Analyzed web traffic by hour of day to develop non-breaking news online posting strategy
  • Analyzed web traffic by section and topic to guide online content strategy
  • Monitored real-time website analytics to guide article placement online
  • Analyzed social media statistics to determine best posting practices

Assistant Account Executive – FleishmanHillard

August 2014 – October 2014 || St. Louis, Missouri
  • Researched media contacts & pitched client stories to media outlets
  • Monitored social media conversations in real-time to identify opportunities for clients to engage
  • Researched social media analytics to guide strategies

Social Content Intern – FleishmanHillard

May 2014 – August 2014 || St. Louis, Missouri
  • Managed Steak ‘n Shake’s Facebook community (2 million likes)
  • Wrote Facebook & Twitter content calendars for multiple clients
  • Researched influencers in the social space for various clients
  • Produced graphics to share across social media platforms
  • Researched social media analytics to create strategies

General Manager – MUTV

May 2013 – May 2014 || Columbia, Missouri
  • Maintained and developed relationships with other organizations
  • Allocated and managed a $12,000 budget
  • Managed executive staff of 20 students and ran weekly staff meetings
  • Facilitated addition of two new student-produced shows
  • Scheduled original content, commercials and movies to air on the channel
  • Maintained and updated the website and social media accounts
  • Oversaw daily station operations and set long-term goals